Exclusive Interview: Redefining Luxury with Black Ivy Design

Hotel Magazine talked exclusively to Leanne Armstrong, Founder and Creative Director at Black Ivy Design, about partnering with the Independent Hotel Show 2025 to design the show’s Members Suite, and how the studio is interpreting this year’s theme of ‘Redefining Luxury’.

“Black Ivy is a design studio that creates immersive, sensory-driven spaces. We focus on hospitality and lifestyle interiors, with an emphasis on rich materials, bold colour and lighting that transforms a space. Every project we undertake is an opportunity to craft an unforgettable experience.”

“Hotel design isn’t just about aesthetics — it’s about creating a narrative and a true sense of belonging for guests. Functionality, comfort and flow are key, but so is emotional impact. Lighting, textures, materials and colour all work together to evoke a mood and make guests feel like they’re somewhere extraordinary.”

“Redefining luxury is easy to do badly! For us, the brief was about authenticity and attention to detail. Any designer can be opulent — we wanted to create a space that feels curated, layered and personal.”

Originally published by Hotel Magazine.